Gift Cards based stored value marketing is being fueled by the leap in technology that has taken place within the POS and electronic commerce industries. TCR Tyler is committed to harnessing electronically readable plastic cards and these new technologies. TCR has been helping businesses find new ways to make their marketing efforts more targeted, effective and accountable. Also known as Stored Value Cards, self branded plastic cards are a multi-million dollar revenue every years in the United States.
Why should you consider a Gift Card Program?
- Gift cards establish brand awareness and build customer loyalty. Gift card recipients often become new, loyal customers.
- Customers often spend more than the amount of the card. Average ticket prices on stored value card solution transactions are higher. Research shows that people spend on average 65% more than the value of their card!
- Consumers prefer plastic gift cards over paper gift certificates.
- Balance remains on card (no cash back). Venders never return cash to the customer on remaining balances and merchandise returns.
- Card is reloadable and can be activated and loaded at the Point of Sale (POS) terminal.
- Employees are held accountable since customer activity is tracked electronically. Paper gift certificates are prone to theft and fraud.
- Less than 86% of gift card holders ever redeem the full value of their gift cards.
- Venders are given an interest free loan every time a customer purchases a gift card .
TCR Tyler works with top suppliers for all of our custom printed Gift Cards. All customers receive accurate, quality, long lasting plastic media at the best prices available. Customers have the versatility to use open value or pre-defined values within card programs.
Want to turn your Gift Cards into a Loyalty program?
NCR Aloha’s Stored Value program allows seamless integration while still allowing customers use existing cards. Custom cards can also be created for loyalty programs.
Contact us today to learn more about Gift Cards!
